Pandemic Impacts Entrepreneuring Women at Work and Home
The COVID-19 pandemic has impacted all business owners. The Diana International Research Institute (DIRI) team wanted to uncover just how it impacted a specific category of business owners: women. “Women business owners have been particularly hard hit by the pandemic crisis on both the business and home fronts,” said Amanda Elam, Diana International Research Institute fellow, Center for Women’s Entrepreneurial Leadership at Babson College. The first of several pulse surveys from Babson’s DIRI was designed to better understand how women entrepreneurs are leading during this global crisis. It found that for a majority of responders—67.4%—revenue had declined. Only 8.1% saw an increase because their product/service fitted needs in the new…